For Home Light Treadmills, User experience design is a user-centered design philosophy that runs it.
The goal is to allow users to build psychological feelings when using products and services. Emphasize how users touch or use it, not how the product itself works.
According to the current development trend, interaction design can improve the user’s efficiency and psychological pleasure.
There is no centralized brand in the home indoor treadmill market, and consumers have not formed an inherent brand awareness for home treadmills.
Most of the foreign brands are more distinctive, but they are more in line with European and American styles and are not completely suitable for Chinese families.
In China, neither online sales nor e-commerce platforms can solve the problems of low repurchase rates and low customer viscosity. The times are progressing, so we need to transform stock thinking into variable thinking.
In the era of information explosion, for example, when we mention a sports brand, we will think of Nike. As a famous sports brand in the world, its brand loyalty is relatively high. It cites popular idols such as Mike Jordan as its spokesperson. Electronic games.
In this way, it is spread through the form of entertainment, which has created a reputation and a high sense of identity with the brand. Nike’s success factor is that he sells sporting goods and also sells a way of life.
Most of the Nike brands cultivated are high-frequency consumers. The product is still a product because the image label given to it by the user is attached, so the purchase rate is greatly improved.
Nike has achieved the ultimate in developing users’ implicit needs, allowing existing users to buy more and different types of goods. This is variable thinking.
Therefore, in order to shape the image of the brand and improve the brand value, there must be a single product or a popular product. Pioneers need to gain insight into the changes in market demand, seize a certain pain point, and then amplify a few itch points.
Finally, through the process of making more sales with a marketing approach that keeps pace with the times.
This is a good thing for the fitness equipment industry. More products for specific needs have been created, which also proves that the market is pushing the industry forward. Home treadmills should grasp the nature of people’s needs, provide value-added services for users, and start from the underlying design thinking of products or services.
Conclusion: Light Treadmills are mainly for home use. As a product that is not just needed, home treadmills need time and cost to reflect the value. In the fitness equipment market, the information received by consumers is absolutely excessive, and the fact that the demand for consumption upgrades cannot be met is imminent.
Scientific use of Home Light Treadmills, fitness exercises at home, muscle gain, fat loss, and healthy shaping.
Written by: JOYEN
The Exporter and Manufacturer of Fitness Equipment since 2003
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