China has become a major producer of treadmills in the world. Chinese products still have the potential for development in the future
Treadmills are the most common fitness equipment in gyms and homes. They are mainly divided into two categories: mechanical treadmills and electric treadmills. Among them, the mechanical treadmill can master the speed of running according to its own situation, which is suitable for older groups;
The electric treadmill forces the athlete to run at a set speed, and the electronic auxiliary equipment configured can display the athlete’s running speed, mileage, exercise time, heart rate, calories burned and other data to help the athlete Develop a reasonable amount of exercise, which is more suitable for young people.
In recent years, with the sustained and stable development of my country’s economy, residents living and consumption levels have gradually increased, and they have paid more attention to their own health. Coupled with the guidance and support of relevant national policies, my country’s fitness industry has a strong development momentum. It is expected to participate in the competition in 2020 The number of people doing physical exercise is expected to exceed 450 million. With the continuous development of my country’s fitness industry, the demand for fitness equipment continues to expand. As an important fitness equipment, treadmills have been widely used in recent years, and their market development prospects are bright.
According to the “2020-2024 China Treadmill Project Investment Feasibility Research Report” issued by the Xinsijie Industry Research Center, in recent years, my country’s fitness equipment industry has maintained a stable development trend, and the market size has continued to expand, from 28.24 billion yuan in 2013 It has grown to 41.13 billion yuan by 2019, with an average annual compound growth rate of 6.5%. In the future, with the continuous improvement of living standards, the market potential of domestic fitness equipment will be further released, and the market size is expected to exceed 45 billion yuan in 2020. As a subdivision of fitness equipment, the treadmill market is developing rapidly. By 2019, the output has grown to more than 21.5 million units, accounting for more than 60% of the global total output. my country has developed into the world’s largest producer of treadmills.
From the perspective of industrial distribution, there are currently a large number of enterprises engaged in the manufacturing of treadmills in my country, mainly distributed in the Yangtze River Delta, Pearl River Delta, and eastern coastal areas. The trend of industrial agglomeration is obvious. With the continuous maturity of the production technology of the production bases in various regions and the gradual improvement of the industrial chain in the industry, my country’s domestic treadmills have developed in terms of product quality, function research and development, and application. However, compared with foreign excellent enterprises, There is still a certain gap. In the future, my country’s local enterprises will need to further increase the added value of their products.
According to Industry Online, the three major manufacturers of Aikang, Qiaoshan, and Hexin are the main manufacturers, with an output of more than 1 million units, but even the top 15 manufacturers have a combined output share of less than 40%. Therefore, the market dispersion of home models is extremely high. . However, household treadmills account for 83.9% of global treadmill production, while commercial treadmills account for only 16.1%. In terms of quantity, household models are undoubtedly the favorites of many accessories companies, and the low concentration of brands may not necessarily be a disadvantage, but it means more opportunities and markets.
Today, when the price of traditional electrical accessories is being squeezed by inertia, the expansion of emerging products is undoubtedly one of the ways for companies to obtain profits. Once the competition in the industry becomes fierce, complete machine companies will shift their focus from technology and marketing to approach costs. Accessories The profit of a single product will drop accordingly.
Such a large growth market has also become a new gold nugget for the upstream spare parts and materials industry. Taking stock of opportunities for supporting spare parts of treadmill products, electrical products undoubtedly take the lead in control systems and drive systems. Raw materials are mainly large parts such as running belts, steel pipes, and plastic casings. The upstream industry involves steel, textiles, machinery, electronics, plastics, etc. The industry is very broad. At present, the control circuit is simple, the speed range is wide, the overload capacity is large, and the excellent control performance is widely used in various treadmill products.
In terms of products, under the severe competition situation, many brands are looking forward to finding new business opportunities from the personalized market and market segments. Similar to walking machines, multi-functional treadmills, etc., this type of home treadmill is equipped with some additional sports equipment on the basis of single-function treadmills, such as massage machines, sit-ups, twisting discs, rowing machines, dumbbells, etc., the combination of functional equipment is loved by some people because of its many functions and small footprint.
As the key component – the drive system, domestic and foreign electric treadmills use DC brushed motors as the drive motors in the low-end and mid-end markets. However, DC brushed motors have disadvantages such as high mechanical noise, short continuous working time, high maintenance costs, and short service life.
Most high-end products and commercial products use AC motors as drive motors, most of which have a power of about 3kw and use vector control frequency exchange technology. Although this treadmill has excellent performance and a long continuous start-up time, it is suitable for the actual use environment of the gym, but the high price also limits the market development.
In the future, using brushless DC motors as the drive motors for electric treadmills will become a hot spot for drive motors for treadmills in the future. According to Industry Online, investment in brushless DC motors will be the main product direction of treadmill motor manufacturers in the future for treadmill motors.
Correspondingly, the dedicated chip for brushless motor control will also be improved. At that time, the servo control chip with a simple structure, reliable operation, and excellent speed regulation performance, which is very suitable for low-power brushless motors, will also become the mainstream of the market.
Xinsijie industry analysts said that in recent years, as residents pay more attention to their own health, coupled with the guidance and support of relevant national policies, my country’s fitness industry has a strong development momentum, which in turn drives the expansion of consumer demand for fitness equipment. As an important fitness equipment, the treadmill has also maintained a good momentum of development in recent years. As far as the current situation is concerned, my country’s treadmill industry has a relatively high degree of concentration, and the Chinese-made treadmill market still has a lot of room for development.
The household treadmill market is the most important market. In 2022, the global production scale of household treadmills will be 32.77 million units, a year-on-year increase of 5.7%. Asia is the most important production base, accounting for nearly 75% of the production. The proportion of European production is close to that of North America. The former is more.
Written by: JOYEN
The Exporter and Manufacturer of Fitness Equipment since 2003
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